Claire Maxted, journalist and founder of the Wild Ginger Running YouTube channel.
Design and build a new website for the Wild Ginger running YouTube channel, including video showcase, blog and an online store
Custom-built website to fully meet the design brief created together with Claire, including custom graphics in keeping with the channels existing branding
I've recently been working with journalist and video creator Claire Maxted, whose fast-growing YouTube channel Wild Ginger Running is getting more and more people around the world into trail and ultra-running. Her ‘Covid-19k Challenge’ on Strava has been helping thousands of runners, bikers and hikers keep fit and stay motivated during lockdown, and she regularly releases new videos on a wide range of running topics from training, nutrition and gear reviews to racing in some of the world’s toughest events including the 250 mile Cape Wrath Ultra and 106-mile Ultra Trail du Mont Blanc (UTMB).
Claire asked me to upgrade her old website to a new, custom-designed one which showcases all her videos and gives her full control to edit and update the content on the site. She also needed an integrated online shop to sell her own range of gear and accessories. In the first 3 weeks since the new site went live Claire has taken over 500 orders, helping towards reaching her charity fundraising goals.