Understanding your business and your goals
I work with you to get a thorough understanding of your business and what your overall objectives are. This is essential to ensure that any digital marketing activities are aligned with your businesses' goals, and to avoid wasting time and money. Understanding your business includes knowing why your business exists, which areas you are looking to grow, who your typical customers are and what success looks like to you.
Key components of a successful digital marketing strategy
- Content - Creating relevant, impactful content that meets the needs of your target audience is key for any successful digital marketing strategy. By improving your copy, images, graphics and video, you can increase awareness of your brand, convert more prospects into sales, and retain more of your existing customers by building stronger relationships.
- Website - In many cases a businesses website is the central hub of their marketing efforts, and is where other digital marketing channels including social media, paid search and email marketing direct prospects to. It's vital that your website presents your business in the best light possible and clearly communicates any information your visitors need. Your website is an opportunity to show off what makes your brand unique and sets you apart from your competitors, enhance your image and industry standing. and convert visitors into loyal customers.
- SEO - Search Engine Optimisation is the process of fine-tuning your website to ensure it ranks as high as possible when potential customers are searching for your products or services, to increase traffic to your site and in turn maximise enquiries and sales. SEO is a long term strategy that provides lasting benefits and a high return on your investment. By implementing good SEO practices, businesses are often able to reduce their advertising spend as they are less reliant on paid forms of digital marketing such as pay-per-click (PPC) advertising.
- Social Media - Your potential customers will likely spend most of their online time on social platforms via their mobile, so it's vital you have a strong social media presence. One key feature of social media marketing is that it effects all stages of the buyer journey, from raising awareness of your company/products/services, to converting interested visitors into customers, and finally retaining existing customers and forming stronger relationships with them. When harnessed in the right way with engaging content, social media marketing delivers excellent results.
Get in touch today to find out how I can help you grow your business