Helping a luxury holiday cottage business stand out and attract direct bookings
Design and delivery of a new visual identity and website for Kielder & Border Cottages, a family-run business offering luxury holiday accommodation in Northumberland. The project included the creation of a distinctive visual identity alongside the design and build of an SEO-optimised website to showcase the cottages, improve visibility in search, and support direct bookings.
I recently worked with Simon and Zena of Kielder and Border Cottages to create a brand new website including new logo design, branding, video and photography.
I first created a new logo, branding and colour scheme, and selected the fonts to be used on the website. I then designed and built a mobile responsive website optimised for mobile users and search engines, creating new content including copy, photography and video.
Finally I set up and integrated a booking system to allow visitors to check availability and book securely online, directly with Kielder and Border Cottages.
Project Goals
• Create a visual identity that reflects the quality and character of the cottages
• Clearly showcase each property and its key features
• Improve search visibility for relevant holiday and location-based searches
• Encourage direct enquiries and bookings through a clear, user-friendly website
Services delivered
• Visual identity and branding design
• Website design and build
• SEO and on-page optimisation
• Content structure and page layout design
